Brian Lord’s Review of… CRUSH IT!
why NOW is the time to cash in on your passion.
written by Gary Vaynerchuk
“CRUSH IT! why NOW is the time to cash in on your passion” by Gary Vaynerchuk is a book on social media that came highly recommended to me by friend and mentor Ed Dale from TheChallenge(1) fame some 12-18 months ago. Yes it has taken me a while to get around to reading it; something I regret not doing sooner.
“Crush It!” does exactly what Gary intends it to do for you – be a “blueprint” for using social media platforms to brand yourself and in the process build a business of and around your passion; so you are ultimately happy doing what you love doing as work and making a good income from it. And if you are doing it really well … Crushing It! … hence the title.
I found “Crush It!” very, very interesting – business books like this are perfectly up my alley anyway; it’s rare to find me reading a fiction novel. In fact I would go so far as to say it’s one of the best and most practical business books I’ve read on the subject of social media and how best to utilize it.
“Crush It!” was written in 2009 and several of the social media platforms named and explained have evolved much farther than mentioned but the methods and the way Gary goes about using social media platforms are timeless. Some of the most basic of basic business rules apply and are reinforced in different and interesting ways with examples throughout the book. Also there are now more new social media platforms that were but a twinkle in their maker’s eyes when “Crush It!” was written; Gary’s methods would work very well with these too. At the end of “Crush It!” the “appendix a: did you forget anything?” is a “blueprint” or helpful checklist, which is invaluable! If you buy the book just to get this your money will have been well spent. Then again if you buy “Crush It!” do yourself a massive favor and read the book. 
I could not wait to continue my next session of reading “Crush It!”. I usually read in set blocks of time to maximize my time management thanks to my friend and mentor Ed Dale’s advice; once I started “Crush It!” I found myself always eager to read more. This is “the sign” for me of a great book; especially when it’s a “How To” business book like this.
The only criticism I had of “Crush It!” was that at times it wandered a little as Gary over indulges in some of the stories, but that really is minor details for the benefits contained within.
Personally, I believe one hundred percent in what Gary is telling reader’s of “Crush It!” that your passion can be turned into your day job. I did this myself at the age of 28 with a wife and 3 young children. I took the plunge and made my passion as a musician (singer/guitarist) work. I had a trade (Electrician) and a business (Electrical Contractor) but wasn’t happy so stopped everything and made the switch. No lies, it was very hard to start with in 1992. I also had awesome support from my wife, Kim (of 24-years). I still earn money from my passion to this day albeit is back to more of a hobby now after 17-years full-time. Times, passions and people change. I have found a new passion which I do for a job.
Great Information and book Gary! Thank you. Spread the word. 
My Overall Rating: 8.5 out of 10
Summary Comment: A definite read and blueprint if you want to leave your day job behind and use social media to build your brand and passion into a viable business.
Title: CRUSH IT!
Sub Title: why NOW is the time to cash in on your passion
Author: Gary Vaynerchuk
Publisher: HarperCollins Publishers
ISBN: 978-0-06-191417-1
RRP: $19.99 USD
Click Here to purchase “CRUSH IT!” by Gary Vaynerchuk from Amazon.
Click Here to purchase the Kindle version “CRUSH IT!” by Gary Vaynerchuk from Amazon.
Want to get a quickly read summary of “CRUSH IT!”?
Click here to get Brian Lord’s Summary Report of “CRUSH IT!” by Gary Vaynerchuk — COMING SOON!
Sincerely
Brian
FOOTNOTES:
- “The Challenge” is an online program, FREE to all, whereby you can learn how to start a business from scratch online over a period of approximately 2 months. It initially started out as the brainchild of Ed Dale in 2005 as the “30-Day Challenge” where participants were coached free to make their first dollar within a time frame of 30-days. Many of the participants over the years have gone on to ditch their day jobs and create successful online (and offline) businesses in their chosen passions and niches.
